Science

Maruti Suzuki Arena for transformed sales performance

Maruti Suzuki Arena for transformed sales performance

Kenichi Ayukawa, MD nad CEO of Maruti Suzuki said, "Maruti Suzuki ARENA is at the core of our strategy to transform our network and meet customer expectations".

With Maruti Suzuki ARENA in place, the company will have four distinct retail channels - Maruti Suzuki Arena, Nexa, commercial and True Value -in the domestic market. Customers can no book their cars and even personalize models on the new website. That said, existing showrooms will be upgraded into Maruti Suzuki ARENA outlets to provide a better experience to customers across India.

"The effort is to be in sync with ever evolving customer needs and offer them experiences at par with global benchmarks", it said.

Maruti Suzuki aims to set up over 80 Maruti Suzuki Arenas by March 2018, and aims to convert their entire network of over 2,000 dealerships to the new layout over the next three to five years. This is poised to strongly connect with the young and do-it-yourself generation of customers and delight them.

Maruti Suzuki commands more the 50 per cent of the market share in the Indian vehicle industry.

Maruti rebrands sales channel as Maruti Suzuki Arena, promises premium experience
Maruti Suzuki to go for new-look showrooms

According to Maruti Suzuki, nearly 75 percent auto buyers today in India research online before deciding to purchase a vehicle. Prospective customers can explore the entire product portfolio, through interactive Product Vision touch-screens displays at the showroom, while their is a dedicated Personalization Zone with auto configurators that enables customers to digitally personalize their cars.

In addition, new showrooms will feature a blue signature design element and an Active Experience Terrace.

"Customers who register on the website can start their journey seamlessly in the showroom by entering their mobile number on the Navigation Portal". "They know exactly what they want and they make sure they have enough knowledge of the product before they go to a showroom to make a purchase", he said.

The overall new experience in the new-age dealership also includes a coffee consultation area and a premium owners' lounge.

Relationship Managers at the store will operate tablets and assist customers to navigate products and variants.

Kim Jong Un's wife gave birth to third child in Feb
Pregnancy rumors of the first lady of the DPRK appeared previous year because she did not appear publicly for nine months. She visited South Korea in 2005 as a cheerleader for her country's squad in the Asian Athletics Championships.


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