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Why is Ikea buying TaskRabbit? Think about it

Why is Ikea buying TaskRabbit? Think about it

The Netherlands-based home furnishing retailer is buying 100 percent of the company's shares, and TaskRabbit will continue to operate as an independent company, Ikea said Thursday in a news release.

"In a fast-changing retail environment, we continuously strive to develop new and improved products and services to make our customers' lives a little bit easier", IKEA CEO Jesper Brodin said in a statement. All Taskers are fully vetted and undergo identity and criminal record checks and every task is insured. TaskRabbit now operates in 40 USA cities and London, but Ikea hinted at more global expansion to come in its announcement of the deal.

IKEA Group owns and operates 357 IKEA stores in 29 countries and operates a growing ecommerce business with over two billion visits to IKEA.com every year.

TaskRabbit is the gig-economy app for the truly lazy-so lazy, the startup realized, its users would pay a handyman to assemble their Ikea furniture, even though the directions tend to fit on a sheet of paper and the Swedish retailer's products even come packed with a wrench. "We will be able to learn from TaskRabbit's digital expertise, while also providing Ikea customers additional ways to access flexible and affordable service solutions to meet the needs of today's customer". The transaction is expected to close in October.

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As one would expect, Ikea plans to use TaskRabbit to offer its customers a more integrated helpline when it comes to putting together Ikea's infamously complicated furniture items.

TaskRabbit Inc., a San Francisco-based workforce service company helmed by Detroit native Stacy Brown-Philpot, has been sold to Ikea Group.

TaskRabbit connects consumers with skilled "Taskers" for help with everything from furniture assembly, to moving and packing, handyman and home improvement jobs.

Ikea already has an official partnership with TaskRabbit in the UK.

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