Health Care

Apple buys Shazam, the music recognition app

Apple buys Shazam, the music recognition app

The Shazam app allows users to identify the music that's playing nearby, such as a song in a restaurant or cafe.

Apple said Shazam would be a "natural fit" with its Apple Music streaming service and would help users discover new songs. And once the app identifies the song, it will display all the information you need to know about the track, including artist info, sharing options, and other details.

Shazam is one of the most popular applications in the world, and it has remained consistently in the top 10 downloaded applications on both the Android and iOS app stores since 2013. Also, it is unclear whether Shazam will continue to be single app after the acquisition or whether it will get absorbed by the Apple Music., Snap Inc. and Spotify that have the existing partnership with Shazam. But now the app is part of the Apple ecosystem, it's likely to find itself allied more closely to the Apple Music streaming service and iTunes. "We have exciting plans in store".

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Apple has just bought audio recognition software company Shazam for a whopping $400 million, which is about £300 million. This app is suitable for those who love to listen to the music frequently.

Interestingly, this is the first major acquisition after the company bought Beats in 2014 for almost $3 billion. While we were expecting the deal to be finalized soon, Apple has now confirmed its acquisition of Shazam. Today, it's used by hundreds of millions of people around the world, across multiple platforms", Apple's statement read, according to TechCrunch. The company's digital assistant Siri gained Shazam integration in 2014, so users could ask it what song is playing in the background. Shazam launched a visual recognition engine in 2015, following it up with an augmented reality platform in March 2017 that allows users to point their phone camera on advertisements and other physical products using the Shazam app, triggering product visualizations and 360-degree videos. Shazam launched new AR features earlier this year that could help Apple expand even more in that arena.