IT

Google Could Open Physical Stores In India To Help Pixel Sales

Google Could Open Physical Stores In India To Help Pixel Sales

Google has already hired a senior Apple executive to roll out the plan.

Google's offline retail stores allow users to experience Pixel phones and purchase instantly.

Since its establishment, Google has always been keen on protecting its image and that may serve as an explanation as to why the company at times declines to make comments on rumors and speculations. Google is encouraged to open retail stores in India as the brand has received some positive response when they opened a dozen of pop-up stores across different malls in the country. The brick and mortar stores, or "experience centers", could be launched towards the latter half of 2018. These stores showcase the company's latest Pixel 2 smartphones to consumers. "They got a flavour of how physical stores are also important because you can't explain numerous features online", said a top executive at a mall where the company had a pop-up store for more than a month.

Spice had said it planned to open 50 AndroidLand outlets in 18 months but the venture folded up with the two stores in Select Citywalk in Delhi and The Great India Place Mall in Noida shuttered due to poor sales.

The Launch of Civilization 6 on iPad Just In Time For Holidays
Aspyr has said, however, that they plan to implement DLC sometime in the future even if they can't now guarantee a timeline. Aspyr is well-known for its ports of popular games to macOS such as Rage, Prey, The Sims, and the Call of Duty franchise.

India is now the world's second-largest smartphone market.

When it comes to top-of-the-line flagship devices, one invariably mentions a Samsung, Apple or Google smartphone. In the past, Google has relied on the Play Store online and third-party retailers to move units. Opening Google's stores will not just boot the Pixel smartphones sales, it is being expected that they will sell Chromebook Pixel, Google Home, Google Home Mini, Chromecast, Chromecast Ultra, and Daydream View as well. That's the same strategy Xiaomi followed earlier this year, and the brand is now seeing over 25% of sales from the offline market. The company does not have strong offline channels to market its products and it has been overshadowed by the likes of Apple and Samsung.

"We had done two stores as part of the pilot and then we could not proceed with the project as they did not meet with our desired objectives", said Dilip Modi, chief executive of Spice Connect.

At this point, it's unclear if Google will be applying for a single-brand license or go the franchisee route.


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