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Google to activate Chrome's native ad blocker on February 15

Google to activate Chrome's native ad blocker on February 15

In June, Google revealed its plans to have the browser start blocking certain types of ads, like autoplay videos. That means avoiding popups, prestitial ads with countdown timers, auto-playing videos with sound, and large ads that stick to the screen as you scroll.

The company also provided more details on how the process for blocking ads will work for website owners, with violations of the above standards being reported to Google's Ad Experience Report.

On first reading, it appears that Google will start waging war on publishers around the internet who do not fall in line with the standard, but this may not, in fact, be the case.

The CFBA announced its Better Ads Experience Program on Monday.

Google to activate Chrome's native ad blocker on February 15
Google to activate Chrome's native ad blocker on February 15

Google's strategy is simple: Use Chrome to cut off ad revenue from websites that serve low-quality ads, as determined by the aforementioned standards. No, it won't block all ads on all the sites; instead, it will only be stopping the ones that are incredibly annoying and mess with the user experience.

Google will notify websites that contain these ads of a potential blocking through its Ad Experience Report tool. By doing this, Google will be able to root out "bad or aggressive" ads thanks to the guidelines that are put in place by the Coalition.

The native ad blocker in Chrome will block all ads on a webpage even if a single ad doesn't follow the aforementioned standards.

Google's Chrome browser will soon be removing advertisements from sites that fall short of industry standards, the company announced Tuesday. Google has noted in the past that ad blockers which do not discriminate hurt publishers that create free content and threaten "the sustainability of the web ecosystem". "All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback".

Former Brazil, AC Milan and Real Madrid star Kaka announces retirement
Amen". "I prepared a lot to be a professional player and I want to prepare for this new role, I want to see a little outside". A graceful midfielder, Kaka won 92 caps for Brazil, scoring 29 goals and featuring at three World Cups. "In Jesus name.