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Managing Your Identity on Facebook with Face Recognition Technology | Facebook Newsroom

Managing Your Identity on Facebook with Face Recognition Technology | Facebook Newsroom

The new features debuting today will be available everywhere except Europe and Canada, where privacy regulators have previously raised objections to Facebook's auto photo tagging feature, Sherman said.

"If you're in a photo and are part of the audience for that post, we'll notify you, even if you haven't been tagged", Mr. Candela said. He assures us that Facebook will not use the features to give strangers (other than Facebook, of course) our identities, and explains the "all or nothing" approach to the feature which will, rather than allowing you to specify how your information is used, merely decide whether to turn it on or off. Facebook has rolled out a feature, that will notify you if someone has uploaded your face as their profile picture.

According to Facebook, the facial recognition technology will work by analyzing the pixels in photos the user is already tagged in. It then compares newly uploaded images to the template.

Facebook on Tuesday added a way for people to know when their pictures are posted anywhere on the leading social network. If you don't want drunken karaoke picture of yourself online, for example, you can't veto the resulting photos posted by your friends, although you can ask them to take it down. You can also make choices such as whether to tag yourself, leave yourself untagged, or reach out to the person who has posted the photo or report it to Facebook.

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Facebook will soon roll out these new features in all the countries where Facebook is used except in Canada and the European Union where the social networking giant now doesn't offer facial recognition technology. If you're a little sensitive about how often you show up in pics on the internet, Facebook has a new privacy tool that may interest you.

Facebook had launched an automatic alt-text tool two years ago, which describes photos to people with vision loss.

For Janni Lehrer-Stein, a volunteer who advises Facebook, the new facial recognition capability will help her enjoy more of her daughter's recent graduation photos.

"We recognize that there are a lot of different views on this issue and lots of different approaches to providing people with transparency and control", the company said in a statement.