World's largest Starbucks to open in Shanghai

World's largest Starbucks to open in Shanghai

Starbucks has more than 600 coffee shops in Shanghai, more than any other city in the world. It's been three years since Starbucks introduced a brand-new line of Reserve cafes at home, and now the company is trying to win the Chinese market, where it has already opened at least 3,000 outlets - with its high-end concept.

Executive chairman Howard Schultz, speaking at the launch of Starbucks' first overseas "Reserve Roastery" - an opulent flagship store with gourmet coffees and a bakery - said China was on track to be "bigger, more powerful and more significant" than the firm's USA business.

According to a press release from the company, the new roastery will be "the first fully immersive coffee experience in Asia" combining coffee roasting, packaging and brewing with augmented reality.

There are plans for a fancy Starbucks roastery to open in NY next year, but the company says it won't be quite as large.

The new Shanghai outpost is the chain's largest store yet with an on-site bakery, a 40-ton copper cask and an augmented-reality feature.

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"One, you must be focused on experiential retail that creates an experience in your store that becomes a destination for the customer", Johnson explained when asked about what physical retailers must consider in 2017.

At the 30,000-square-foot store, the beans are roasted on site and the coffee is meant to be an experience.

China is critical for Starbucks.

Here's what it's like to visit the Shanghai Roastery, the most over-the-top Starbucks in the world. Starbuck will open another Roastery in Milan, Italy in 2018 and Chicago in 2019.

Take a look at the photos showing the state-of-the-art roastery, Starbucks will be boasting about for a long time. It had 8 percent same-store sales growth in the most recent quarter in China (compared to 2 percent in the U.S.) and it announced that it was buying out its joint venture partner in east China for about $1.3 billion. Across the street in an office building is a much more basic Starbucks, because there seems to be a Starbucks on every major street corner in town.