Amazon uses cash back benefits to entice Prime members to Whole Foods

Amazon uses cash back benefits to entice Prime members to Whole Foods

In January, Amazon and Chase launched the rewards card, which also gives Prime members 5 percent cash back on all purchases, 2 percent cash back at restaurants, gas stations, and drugstores, and 1 percent cash back on all other purchases. They can get 5% back when they shop at Whole Foods and use the Amazon Prime Rewards Visa credit card. Cardholders who aren't members of Amazon's $99 yearly subscription service will get 3 percent cash back. The new offer was announced Tuesday and is available right away, according to USA Today.

You don't have to be a Prime member to be approved for Amazon's Rewards Visa, but it pays if you are. If you regularly shop at Whole Foods anyway, this could turn out to be a significant amount of cash back to spend on other Amazon purchases.

The card now earns 5% back on Whole Foods purchases, the first time it has extended a rate this high on purchases beyond Amazon.

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Expect to see more integration between Amazon's technology and Whole Foods.

The latest offer from Amazon Prime Rewards Visa provides one more way to lower your grocery bill, even when you're bringing home bags full of organic goodies. Additionally, there is also a new Whole Foods online storefront on Amazon's websites.

Making the integration two ways, Amazon devices such as Echo and Fire TV started appearing on the shelves of Whole Food stores.