Science

Facebook losing younger users at faster pace

Facebook losing younger users at faster pace

The eMarketer report said Facebook is still adding monthly users overall, but older age groups are mainly responsible for the increase.

eMarketer has also stated that Snapchat will potentially gain from Facebook's loss, due to their new interactive features, and as what teens are expected to want, it's more novelty, therefore the number is predicted to increase this year.

A 9.3 percent drop for Facebook users under 11-years-old.

In the past, Facebook users who dropped out were migrating to Facebook-owned Instagram.

While Facebook may lose out on the number of new, younger users, growth among those over the age of 55 is expected to prop up its user growth figures.

For the first time in almost a decade, less than half of all teenagers in the United States will visit Facebook at least once this month, according to new research. The number of Facebook users who are in the 12-17 and 18-24 demographics are estimated to decline by 5.6 percent and 5.8 percent, respectively. Back in the spring of 2012 Facebook purchased Instagram when it was only a 13-person startup for $1 billion.

"Both [Instagram and Snapchat] have found success with this demographic since they are more aligned with how they communicate-that is, using visual content". Children are increasingly moving to Snapchat, which will get log-ins from 43 percent of United Kingdom social networkers in 2018, more than double the rate of three years ago. At the same time, Snapchat users are expected to grow by 9.3% to reach 86.5 million. But the proportion of social network users accessing Facebook will continue to decline over the forecast period, eMarketer said.

Eurostar is launching service from London to Amsterdam
Eurostar is opening a direct high-speed train route between London and Amsterdam this spring, the rail company announced Friday . Trains will depart twice a day at 8.31am and 5.31pm, going through Brussels and Rotterdam before arriving in Amsterdam.

Although it now outpaces Snapchat in total users, Facebook could fall behind without new ideas.

A 5.6 percent decline in users between 12 and 17 years old. This year, less than half of U.S. internet users ages 12 to 17 will use Facebook on any device at least once a month, the forecast said.

The anomaly could be explained by Facebook finding favour with older age groups.

Facebook seems to have lost its charm of being the old-school favourite in social media hub. But there were controversies, too: allegations of Russians meddling in the election, fake news, metrics errors, and a growing body of research showing how using social media can harm mental health.

American kids are ditching Facebook for other social media platforms, and 2018 might bring the largest online migration yet.

Of course, "that's the predicament Facebook is in", Williamson notes.


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