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Burger King trolls IHOP in the best way possible

Burger King trolls IHOP in the best way possible

Known previously as IHOP, the International House of Pancakes, has changed its name to IHOB.

NEW YORK, June 12 ― Few expected it to be burgers.

Predictions poured in with everything from the obvious like breakfast and bacon to bananas and bellinis, but ultimately the brand revealed it stands for burgers.

The risky switch from flapjacks to burgers comes after Dine Grand Global, the parent company of IHOP and Applebee's, saw a 1.9 percent decline in sales in its most recent fiscal year, reports show.

It's worth noting that the company's website still lives at IHOP.com.

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"Whose bright idea was it to change IHOP to IHOb".

With over 30,000 replies to their announcement on Twitter, guesses spanned from "bacon" to "bananas", but the consensus seemed to be "breakfast".

"We're always going to be known as a breakfast place", IHOP President Darren Rebelez told the Los Angeles Times.

For the record, IHOB will keep pancakes on the menu but couldn't pass up the opportunity to snag some lunchtime and dinner business with burgers. Burger chains are fighting for customer loyalty and are discounting their food, swapping out frozen patties for fresh beef, adding unique ingredients between the buns, and even catering to vegetarians and vegans with meat substitutes. Its most recent notable exchange was with WWE wrestler Braun Strowman, who called them out for not having its grilled chicken sandwich readily available upon his past visits.

"Not really afraid of the burgers from a place that decided pancakes were too hard", tweeted Wendy's, another popular burger restaurant. Fans immediately took to the video, already giving it 13,000 views as well as 650-plus comments within just an hour of being posted. The "b" stands for burgers! It tweeted, "dear internet we have officially changed our name to Cake-umm because Steak-umm just wasn't doing it for us anymore or something".


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