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Instagram Introduces IGTV for Long-Form ‘Vertical Format’ Video

Instagram Introduces IGTV for Long-Form ‘Vertical Format’ Video

Instagram has launched IGTV at an event in San Francisco featuring numerous Instagram creators.

In a blog post - which starts off by announcing the one billion user milestone - Instagram announced IGTV, a new mobile-oriented video service which will allow users to record videos up to one hour long.

IGTV is completely built for mobile devices, allowing users to view all the latest videos from content creators they already follow on Instagram.

"Anyone can be a creator - you can upload your own IGTV videos in the app or on the web to start your own channel", Systrom said.

Systrom said IGTV would be available on Wednesday for Android and iOS and through an update in the Instagram app. In fact, each video can be up to an hour long. Just like turning on the TV, IGTV starts playing as soon as you open the app.

As Facebook itself has moved deeper into video, Instagram will become a direct competitor to YouTube with IGTV. Another differentiator from good-old Instagram is that creators will be able to put links in the description of their videos.

Suspect arrested in shooting of rapper XXXTentacion
XXXTentacion , born Jahseh Dwayne Ricardo Onfroy in Plantation, was 20. Williams has not yet entered a plea to the allegations. He was awaiting trial on Thursday.

The objective appears to be to monetise the app and create a revenue stream through ads much like what YouTube videos do for Google.

You can download IGTV via the Play Store and App Store. People will be able to upload vertical videos on the app.

Like YouTube, IGTV will focus its spotlight on its brightest stars allowing you to uncover new channels and personas that appeal to your specific interests. Here, the channels refer to the creators themselves. In addition to the enormous increase in video time limits, Instagram is giving IGTV an Explore tab, which is where all of these long-form videos will live.

Instagram today unveiled its newest effort, what it calls IGTV.

"We have now a community of one billion users", Systrom told the event in San Francisco. It's now unclear if the videos will be monetiseable through adverts, but creators will no doubt be working on sponsored IGTV content deals. Instagram CEO Kevin Systrom says that this will be a "reasonable place to end up", for IGTV. That feature has been incredibly popular on Instagram, drawing more users than all of Snapchat.


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