No, McDonald's Isn't Launching a Cryptocurrency, Despite What It Appears

No, McDonald's Isn't Launching a Cryptocurrency, Despite What It Appears

"Our team of McDonald's security guards will be patrolling cities and towns from Whangarei to Invercargill handing out MacCoins for fans to either enjoy a free Big Mac on us, or simply collect and treasure for decades to come", says Jo.

The program was partially inspired by "The Big Mac Index", a semi-humourous way business magazine The Economist has used to illustrate the differences in purchasing power between two currencies by examining the price of a Big Mac in each country.

McDonalds has said that more than 6.2 million MacCoins will be available across United States restaurants from Thursday, with the offer running all the way to the end of 2018, or until the MacCoins run out. So they're launching a Big Mac-backed currency, the MacCoin.

The Big Mac has become an American icon over its 50-year run.

MacCoins will feature five unique designs, each representing a decade of the Big Mac.

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In what might be a a dig at the age of cryptocurrency, McDonald's is celebrating the 50th anniversary of the Big Mac's nationwide debut with MacCoin, "a limited edition global currency" that customers will get for free with the purchase of the signature burger.

Messing with a signature menu item can be taboo, but keeping the Big Mac unchanged comes with its own risks.

McDonald's sold 1.3 billion Big Macs past year, according to the chain. In Canada alone, sales for the burger, over the last few years specifically, has "gone up a number of percentage points each year", says Grachnik. "August 2 would have been his 100th birthday, and I believe he would be very proud knowing his humble sandwich has made such a lasting impression that people all around the world can enjoy it wherever they find a McDonald's".

Other ideas from franchisees that hit the big time include the Filet-O-Fish, Egg McMuffin, Apple Pie, and the Shamrock Shake.

One of the Delligatti family's restaurants celebrates the iconic sandwich and its history by doubling as the Big Mac Museum.