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Local breweries react to the PC Government's "Buck A Beer" campaign

Local breweries react to the PC Government's

Doug Ford promised 'Buck-a-Beer, ' and now that he's premier he's delivering on that promise quite quickly. "I honestly can't see how a brewer can pull that off", he said. "We're going to continue on doing what we are doing and the consumers will decide if our beer is the right price or not". Before 2008, "buck-a-beer" did exist, until the Liberal government boosted the price of a 24-pack of beer from $24 to $25.60.

He also criticized the PC's decision not to reduce the amount of tax charged on each beer, saying that in order to have a beer in the LCBO that sells for $1, he would have to find a way to lower the cost of production per beer to about 13 cents, with the rest of the dollar taken up by taxes and retail markup.

"There's tariffs that were just imposed on us for the aluminum", Tory Burtch from Great Lakes Brewing said.

Today he vowed to make it a reality by the next holiday, Labour Day weekend, the first weekend in September.

The Government of Ontario has announced that it will be rolling back the minimum retail price for a standard 341 ml bottle or 355 ml can of beer to $1 from the current $1.25 as of August 27th, keeping a campaign promise made by Premier Doug Ford earlier this year.

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Muskoka Brewery was one of the companies that declined to participate today.

"Don't expect us to get involved in this", Mr. Burtch said. Barley Days Brewery, where Mr. Ford made his announcement, is buying new equipment and preparing to triple its capacity for the launch of a $1 lager ahead of Labour Day.

To encourage for brewers to lower their prices, the government is creating what it calls the buck-a-beer challenge, which will provide participating breweries with incentives at the provincially owned LCBO stores. He says any brewers that agree to lower their prices will be given LCBO promotional considerations such as "limited-time discounts, in-store displays on end aisles and shelf extenders, or advertising in LCBO flyers and newspaper inserts". "I think it's a great deal", said Mr. Ford in an appeal to brewers.

Taxes on alcohol sales in Canada have been steadily increasing for decades, with the most recent hike happening in April 2018 when the federal government raised taxes on local and imported beer by two per cent. "However, if a brewery wants to sell their beer for a dollar, I don't see why they shouldn't be allowed". "The premier is asking beer producers to lower their prices down to a dollar".


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