Sports

Colin Kaepernick to be a face in Nike's 'Just Do It' campaign

Colin Kaepernick to be a face in Nike's 'Just Do It' campaign

The football quarterback, who is now a free agent, is known for taking a controversial knee in 2016 during the U.S. National Anthem before NFL games in protest to what he believed were injustices against African Americans.

Top Nike athletes, including LeBron James and Serena Williams, have publicly backed Kaepernick and his right to protest.

Kaepernick's attorney, Mark Geragos, made the announcement on Twitter, calling the former San Francisco 49ers quarterback an "All American Icon" and crediting attorney Ben Meiselas for getting the deal done.

In May this year, the NFL announced that players who knelt for the national anthem would be fined under a new policy.

Many other players followed suit but the protest has divided the country.

"Believe in something. Even if it means sacrificing everything". That moment is now, as he becomes the face of the company's 30th anniversary of the "Just Do It" campaign.

The advert comes just days after Kaepernick was cheered by spectators when he appeared alongside fellow player and activist Eric Reid at the US Open tennis tournament to watch Serena Williams on Friday. Now, though, he is the face of a new Nike campaign that was unveiled on Monday.

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Mr Trump described players like Kaepernick who knelt for the anthem as "sons of b******" who should be fired.

John Rich feels the deal is an insult to law enforcement - and points to the incident where Kaepernick wore a pair of socks featuring a pig dressed up in a police uniform.

In 2017, he filed a grievance against the NFL, alleging the league conspired to keep him out because of his protests. Both have filed collusion grievances against National Football League owners. An arbiter last week denied the NFL's request to throw out the grievance, allowing the case to proceed to a trial.

Kaepernick has not played in the National Football League since the end of the 2016 season.

The Nike slogan, "Just do it", is written underneath.

Nike has in recent months been under scrutiny for its culture and accusations that women are not adequately represented in its leadership ranks.