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OnePlus beats Apple to the punch by announcing its own smart TV

OnePlus beats Apple to the punch by announcing its own smart TV

The company is stepping beyond the smartphone realm for the first time as it begins development on its first ever television: the OnePlus TV.

'As other consumer electronics have evolved and improved our lives, televisions have remained conventional and cumbersome, ' said Pete Lau, the founder and CEO of OnePlus.

The OnePlus TV is also a product meant to improve with time and the company provisions that it will become better with software updates.

We want to bring the home environment to the next level of intelligent connectivity.

OnePlus says it's "taking its first steps" towards producing a "premium flagship product"; a smart TV with "intelligent functionality", by setting up a new TVs division, headed up by Lau.

The OnePlus TV is in early stages of its development for now.

OnePlus will move beyond smartphones, and is likely to expand to the smart TV market soon with OnePlus TV.

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Speaking to BusinessInsider, Lau revealed the OnePlus TV could debut sometime next year. From ruling the smartphone space for a while now, OnePlus is now all set to enter the TV segment, the company CEO Pete Lau has announced.

OnePlus has been only making smartphones until now, but this is something that will change next year. The company's other goals are similarly vague: The OnePlus TV will reportedly connect with users' phones somehow, offer an AI assistant, and work with various smart home ecosystems, but there's no word on what specific software or services OnePlus will lean on.

OnePlus hasn't revealed much detail about the OnePlus TV as of now. The next device in line in the OnePlus 6T scheduled for a launch within a month.

But the company has today announced plans to make its first television, which could be due out at some point next year. These efforts - all of those long nights and weekends in the office contributed by this team and community have paved an excellent foundation on which to build the OnePlus TV experience.

Exactly what TVs OnePlus will bring to the market is unclear, and when they might appear on the market is also unknown.

Now that OnePlush has established itself as an important player in the smartphone industry, they are setting sights on another category of tech: TVs. Well, the company is trying to fix the idea that households need more than just one device to get something done.

The OnePlus TV is envisioned by Mr. Lau as having seamless connectivity between a user's smartphone and TV.


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