Entertaiment

Woods had no prior knowledge of Nike's Kaepernick commercial

Woods had no prior knowledge of Nike's Kaepernick commercial

And yes that means that lines are being drawn and it's largely because the former NFL quarterback was the first to take a knee during the National Anthem, an action he took to protest police brutality and racial injustice.

Not only did shares in Nike fall this week after it announced its new campaign with Kaepernick, favorability of the company also dropped by double digits and there was no boost among key demographics.

"I think Nike is trying to get out ahead of it and trying to do something special, and I think they've done that". Take it from me, when I say they sacrificed everything, they also sacrificed the lives of their loved ones who will never be the same.

The 90-second ad showed a variety of athletes, including the Lakers' LeBron James and tennis star Serena Williams, and it ended with the slogan: "It's only insane until you do it". Kaepernick tweeted the video with the caption, "Believe in something. Even if it means sacrificing everything", over a photo of trooper Tyler Edenhofer, who was killed in July after a struggle with a suspect. "Nike is to be commended for executing the messaging so well in this ad".

Over 300,000 British Airways travelers' credit cards hacked
The company noted that the breach has since been resolved and that it's "notified the police and relevant authorities". Cutomers are being urged to contact their card providers as a huge investigation begins into the hack.

President Donald Trump, a frequent critic of protesting National Football League players, tweeted Wednesday that Nike is getting "killed" over the endorsement deal. Early Friday morning, President Trump delivered what appeared to be a four-word review of the commercial on Twitter. "But if it's really how the leadership of the company feels and they're attacking law enforcement and military folks on goal and then why deal with them when there's plenty of others out there". Mentions of and comments about Nike on social media platforms rose 1,678 percent Sunday and Monday, according to 4C data. "It's not about protesting the national anthem, and we're bringing light to that".

The National Black Police Association responded with a press release stating the FOP doesn't speak for all police officers, particularly the black rank and file.

Like Kaepernick, Boyer is who I turn to when I want opinions on the bigger issues in this country and how they relate to sports.


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