Apple to release three new iPhones amid struggling sales

Apple to release three new iPhones amid struggling sales

According to the Journal's report, once again Apple will release three new models of iPhone. The deal required customers to trade in an iPhone 7 Plus, a high-end handset from two years earlier.

Last year, Apple released the most expensive iPhone in its history. For reference, iPhone sales is one of the biggest revenue generating sources for the tech giant. The report suggests that Apple may remove 3D Touch from all iPhones.

The devices are expected to include new camera features, such as a triple rear camera for its new higher-end model and a double rear camera for the other two models, the report said.

The Cupertino, California-based company has made a decision to stick with liquid-crystal display (LCD) at a time when sluggish sales of iPhone XR cut into its most recent revenue projection, the report said. This means the company's complete 2019 lineup would likely make use of the iPhone XR's Haptic Touch feature instead.

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The price cuts on iPhones by Chinese retailers began in the middle of this week, with at least six offering promotions this weekend, according to checks done by Reuters.

One of the new handsets will be a successor to the struggling iPhone XR, the entry-level device Apple introduced in 2018 with an LCD screen.

The XR has struggled to take off since it was launched in October previous year. One seller had a 256GB version of the iPhone XS Max, Apple's most premium device, for 9,699 yuan ($1,436), way below the USA firm's official selling price of 10,999 yuan ($1,628) for that smartphone. It'll reportedly sell the 64GB iPhone 8 for 3,899 yuan ($578/£450/AU$800), compared to the 5,099 yuan ($756/£590AU$1,045) Apple price.

It may seem surprising that Apple still plans to launch an LCD panel-toting "budget" smartphone, despite the fact that the company recently cut its revenue outlook for the latest quarter.