Win FREE Beyoncé and Jay-Z tickets for LIFE! Here's how!

Win FREE Beyoncé and Jay-Z tickets for LIFE! Here's how!

In addition to improving our health, a plant-based diet helps the planet by conserving water and land, reducing greenhouse gas emissions, restoring marine species, and stopping coral bleaching.

Last night, Beyonce launched her Greenprint Project through a grassroots social media campaign.

To enter the sweepstakes, fans should head to "The Greenprint Project" website and enter their name and email address.

With the couple's concerts selling out before you can say "get in formation", it's an opportunity that sounds too good to be true.

If you are asking what made them do this as I was, apparently, they are both already doing meatless Mondays and are also trying to eat two plant-based meals a day to improve their overall health.

Greenprint is the brainchild of vegan food company 22 Days Nutrition, a company started the Carters and Marco Borges, an author, nutritionist and celebrity personal trainer.

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In Bey Hive fashion the reactions to Bey's vegan contest were out of this world hilarious as fans took to Twitter to begrudgingly accept her challenge. This applies to tickets for a Beyonce show, a Jay-Z show, or a joint concert between the two, so the victor will have some options when it comes to claiming their prize.

"Whether or not you want to go 100 percent plant-based, the reality is that we know we can benefit from eating more vegetables".

Remember all those articles that came out a year ago advising us to switch to "flexitarian" diets in order to fight climate change?

Jay-Z and Beyonce announced they will give out free tickets to their performances for life - but only to those who pledge to give up their meat-based meals.

"We are not about promoting any one way of living your life", they wrote.