IT

Amazon Pursuing Mobile Video Ads, Strengthening Its Viability as Duopoly Alternative

Amazon Pursuing Mobile Video Ads, Strengthening Its Viability as Duopoly Alternative

You may soon be greeted with video ads while shopping on Amazon's Android and iOS apps as the company is now said to be prepping the rollout of "video spots". It's no wonder that United States giant plans to introduce ads on its mobile apps, as Facebook and Google are already doing it.

Amazon already commands 6.8 percent share of the global digital advertising market, and that will likely grow to 8.8 percent this year, Bloomberg said.

Mobile video ad spending in the U.S.is expected to rise 22.6% to $16 billion in 2019, and continue growing every year until it hits almost $25 billion in 2022, according to eMarketer. Amazon is already faring better on the digital advertising space by increasing its market share by 2% in one year.

Patriots reportedly among teams interested in WR Jordy Nelson
New England may have interest, but according to Schefter, Nelson's scheduled to visit the Seattle Seahawks on Tuesday. Nelson, who turns 34 in May, caught 550 passes for 7,848 yards and 69 touchdowns over nine seasons with the Packers.

It turns out people searching on apps have a higher propensity to buy than those scrolling through Facebook or watching videos on YouTube, according to the report.

Operating an ad platform on top of a service like search or social media or retail sales opens firms like Google, Facebook and Amazon to additional anti-competitive charges. Earlier, only the product descriptions and consumer reviews were available for the users to make up their mind.

The latest mobile video ad push is a continuation of that effort to put more product videos on the platform. People watch video demonstrations and testimonials on YouTube or Instagram which many a times links post to another online shopping websites. A spokesperson for Amazon told the site that it "decides which products to market and promote in our stores based on a variety of factors, such as relevancy, availability, profitability and other factors". To overcome this, Amazon started adding product-related content to website two years ago. Still, this is expected to be a slow roll-out to see if it disrupts customers' shopping experience, so there's that. Amazon is reportedly requiring a whopping $35,000 ad budget for these new ad spots at 5 cents per view for 60 days, so the ad spots won't just be for anyone to run ads on, or even attempt to abuse.