Men: Dark Phoenix Shaping Up to Be Box Office Disaster

Men: Dark Phoenix Shaping Up to Be Box Office Disaster

The problem for Dark Phoenix, which now sits on just 23% on Rotten Tomatoes and is headed towards a deeply uninspiring box office return.

Universal and Illumination's "The Secret Life of Pets 2" nabbed first place at the North American box office with 47.1 million USA dollars this weekend.

The North American box office fizzled this weekend as Universal and Illumination's "The Secret Life of Pets 2" and Disney and Fox's "X-Men" installment "Dark Phoenix" battled it out at theaters.

New character posters for 20th Century Fox's next X-Men film Dark Phoenix feature Sophie Turner, Michael Fassbender and more. This is down significantly from the first movie, which opened with $104.3 million in July of 2016. Its domestic gross now stands at $78.5 million, and as Box Office Mojo notes, the film may have trouble breaking the $100 million barrier in the US.

To nobody's surprise, X-Men: Dark Phoenix is shaping up to be a complete box office failure.

The X-Men movie franchise has lost its way a few times since Bryan Singer's X-Men gave birth to it back in 2000. X-Men United, Deadpool and Deadpool 2. The later debut didn't seem to help the movie, which was panned by critics. Compounding matters, it cost a hefty $200 million to produce.

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What do you think about Swamp Thing's cancellation? Back in April, information about the premature production shut down surfaced. With a production budget of over $80 million, that's a hell of a lot of savings.

And in opening to $140 million, it's down significantly on predecessors like X-Men: Days of Future Past, which opened to $262.9 million (£207m), Logan ($247.4 million/£195m) and even the roundly disliked X-Men: Apocalypse, which opened to $166.6 million (£131m).

Internationally, Dark Phoenix fared better, opening to US$107m, bringing its global debut to $140m.

Also, the X-Men characters, which had been licensed to Fox, are now expected to be integrated with Disney's stable of characters in the Marvel Cinematic Universe.

Last week's No.1, Godzilla: King of the Monsters, dropped into fourth place.

And the acclaimed Elton John biopic Rocketman, from Paramount Pictures, rounded out the top five with 14 million dollars.